The relationship between music and the internet is... complicated?
This is a problem domain I've been invested and interested in for a long time. I literally did my dissertation on that very topic after being involved with music promotion for a while.
When the idea for Promogogo came about I was approached by the founders based on my experience, to see if I wanted to help build Promogogo. This was two years ago, and when I started we had nothing. We had the bare bones for our basic features, but there was no product.
Since then, we've demoed for the most iconic venue on the planet, successfully ran a project for one of my favourite bands of all time, and I've seen musicians start succeeding directly based on what I tell them to do.
It's amazing.
I am so proud of it. I've probably not always been the easiest to work with, but that's because I understand our users really well, and I want our product to solve their problems.
We've made Promogogo for musicians themselves, and for those who sell tickets to live events. We understand that the only way to do that is by helping our users have an amazing online presence.
That's why we've built some of the sickest features I've seen. This pagebuilder I'm using right now blows my mind everytime I use it. Showing what Promogogo does to like a real cool-ass swag kid from South London who loved it told me that we got it right. Exactly right.
The position we're in though is interesting.
Some of you just get it. They get why you should use a landing page when selling tickets, and some of you get it when I have explained it and showed it to you.
Others I've sat with explaining how to share a post on Facebook. For real.
All of you like Promogogo though. But not everyone seems to be good with navigating the product on their own. Not because our features are inaccessible, but because management is complicated.
And that's what Promogogo is. It is an unprecedented, sophisticated management platform for the live entertainment sector.
I am confident taking it to the biggest rock stars on the planet without blinking an eye. And I love nothing more than seeing a new voice come into their own.
I have and will continue to directly support some of our users. But most of my input will be on gogo.promogogo.com where we'll write up tips and tricks on how to move along. Some of the things I'll talk through are mind-numbingly boring to almost everyone, like 'why it's good to be a brand on the internet'.
Others will be checklists you can follow based on different stages you're at. They'll talk you through what your statistics mean, what are good numbers to be looking at on your onsale date, and how to craft a message that fits your audience.
It makes our product bigger than our product. We know that success comes from more than a successful landing page. We're not afraid to tell you to go off platform to achieve what you need. We're in this for the long haul, because that's how it works for all of you.
This email, that is also published [link] here is where I explain what we're doing, we'll be having our content structured around themes to provide depth. Some of the themes we've got coming up are: being a brand, making sense of statistics, fan communication, the live music industry more broadly, launching a project (single/album), and more.
Sign up to our email list if you want to stay tuned.